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Secret Google Cell Phone Exposed
Google Builds the Wireless Mobile Phone of Your Dreams
Listen up, Google Watchers



Spilling the Beans About the Google Wireless Cell Phone

In a secret bunker hidden deep inside Mountain View, or maybe in Kendall Square, Google, the Alpha Dog of the Internet, is busy with a project that will dumbfound everyone. The Google Phone! Working undercover in the public domain, our Secret Agent Surfer Sam found exciting clues to the much anticipated Google phone. Today, Sam is here to spill the beans.

Google may soon unveil a breakthrough innovation, its new G phone. Rumor says it could happen as soon as 2008. The Google phone could be a truly smart phone, with fast web surfing, geo targeting, and a true user community experience. It may run on any cellular network. Calls in a WiFi area may be free. It may come with an open-platform operating system, to encourage third-party development and more new services. Eventually, it might even include speech recognition. When it comes, and it is coming, the Google phone will knock the wireless cell phone market on its sweet patootie.

Wireless Cell Phone Carriers Control the Market

At present, wireless carriers have a tight hold on the cell phone market. They decide what software and services consumers can access on cell phones. They also control the distribution of cell phones through their retail stores. It took a California court to rule that a cell phone carrier must “unlock” their phones, so that customers can use the phone with another service provider. The wireless carriers have exclusive control of a valuable market.

What the Google Cell Phone Offers

Google, on the other hand, is a well-known, consumer-friendly brand. The Google business model offers free use of all its applications, because advertising is the cash cow that pays the bills. The new Google cell phone may follow that same advertising model. On the G phone there would be no monthly service fees. Instead, voice and data minutes could be free as long the phone user allows advertising access. And since the Google phone will be truly open-source, independent software developers could build additional phone features.

It is an ambitious goal, to make applications and services as accessible on cell phones as they are on the Internet. Powered by Google, the new G phone could allow people to exchange videos, photos, IM and data, cell phone to cell phone, person to person. The user could find the same Internet experience on the cell phone and on the computer.

The Google Arsenal

Google has three areas of expertise: search engines, ads, and applications. Google applications are software programs like Gmail service, an online calendar, word processing and spreadsheet programs. The unique feature of Google's software is that it is delivered over the Web, rather than residing on your company network or home computer. Google has a great line of free services on the web: Search Engine, Gmail, interactive Google Maps, YouTube video, Google News, Google Earth and Google Sky.

Google has already created products for users who access the Internet over cell phones and other mobile devices. The Google mobile search engine is in use on cell phones. Its Short Message Service (SMS) sends text-based information to mobile users who need local information, everything from driving directions to weather forecasts.

How Google Got Its Cell Phone Capability

Does Google have what it takes to build the G phone? We can see the potential for the Google phone, if we watch Google grow, as its acquisitions brought remarkable technology into the Googleplex. Google is building its G phone fast and furiously.

Google went on a shopping spree. It would take a book to cover the acquisition activities at Google. Just for example, in 2005, Google spent $130.5 million buying a total of 15 small companies.

Jaiku for Geo Targeted Wireless Cell Phones

October, 2007, Google bought Jaiku, founded in 2006 in Finland, for undisclosed megabucks. Jaiku, like the other sites Twitter and Pownce, is a social networking site. Jaiku lets you create a blog from your mobile phone, bit by bit, as you go through your day. “Working out at the gym.” “Just saw Angie.” “Going into the theater to see a movie.“ The name Jaiku was chosen because the short posts from users look like haiku. With each entry you post, Jaiku can capture your physical location, an important feature called “presence sharing,” which could someday support geo-targeted ads. Jaiku can include presence-sharing data in your address book. As you start to phone a friend, you can see their latest blog update and where they are.

Zingku for Wireless Cell Phone Communities

September, 2007, Google took over the cell phone social networking site called Zingku, with a buyout of assets and technology. Zingku enhances the concept of cell phone communities and could provide a host of features for the Google Phone. Zingku can unify instant messaging, SMS and email on the cell phone. Zingku allows multiple friends to link up by cell phone, for sharing pictures, invitations, blog posts from a web site, and feeds, along with IM text messsages and email.

Postini for Security

July, 2007, Google acquired the e-mail security and management company Postini for $625 million in cash. This is the third largest deal, after #1 DoubleClick and #2 YouTube. Postini is a private company whose products allow businesses to control spam and viruses, and help them to monitor and archive e-mail messages. Postini could enhance Google’s own Gmail, making it feasible as a business application.

Feedburner for Feed Syndication

In May, 2007, Google acquired Feedburner for $100 million in an all cash deal. Begun in 2003, Feedburner is a RSS management company. Webmasters with active sites create a small file called a “feed” whenever they put new content on their site. Readers who subscribe to the “feed” will receive new information as soon as it becomes available. The feed, formatted as an RSS file, is distributed by Feedburner. Any Internet publisher who has an RSS feed can use Feedburner to sign up readers for the feed. Feedburner also runs an Ad Network to insert ads into these feeds. After the buyout, Feedburner began to distribute RSS feeds and ads by email, which is a significant development in web syndication.

DoubleClick Brings Advertising Power

April, 2007, Google acquired the publicly-traded Internet advertising giant DoubleClick, its second most expensive buy ever, for $3.1 billion, all cash. Google already dominated the text advertising market. With the DoubleClick coup, Google moved into display advertising and took over both sides of the online advertising business. Display ads, which are colorful pictures and animated Flash files, don’t compete with the text ads that Google delivers in each search report. DoubleClick also brought to Google strong relationships with display advertisers. The DoubleClick purchase included its subsidiary, Commision Junction, which has a well-known affiliate ad program.

As a bonus, Google got, along with DoubleClick, its search marketing division called Performics. Performics is one of the largest Search Engine Optimization, SEO, companies in the world. In its SEO marketing, Performics helps its clients rank high in the search engine reports, including Google’s. Performics has an A-list of clients, well-known companies such as America Online, Bose, Cingular, CompUSA, Eddie Bauer, HP Shopping (Hewlett Packard), A. Banks, Kohl’s, L.L. Bean, Motorola, My Sony, OfficeMax, Staples, and many more. Now that Performics is part of Google, wags are asking, “Will Performics be privy to the secret Google search engine algorithms, and provide this info to its clients?”

Endoxon With Geo Mapping

December, 2006, Google bought Endoxon, a Swiss company concentrating on web-based geo information. The company provides map imagery for map services and search services in Switzerland. Endoxon has been collecting, enhancing and indexing worldwide satellite and aerial images for several years. The Endoxon analysis will improve Google Earth and Google Maps in Europe.

See You on YouTube

October, 2006, Google acquired YouTube, the extraordinarily popular Internet video service, for $1.65 billion. This buy gives Google a leading position in the online video market, an endless source of entertainment for cell phone users, and a new venue for its advertising.

JotSpot Builds Wikis

October, 2006, Google bought JotSpot, a 3-year-old company, for an undisclosed amount. JotSpot has developed a system for building collaborative Web pages called wikis. Wikis are becoming important to businesses as a lightweight alternative to large-scale document management systems. Jotspot's strategy could be useful at Google to build more online productivity applications for the Google phone.

Neven Vision Has Your Picture

August, 2006, Google acquired Neven Vision and its software technology for image recognition. This company concentrates on face and image recognition biometrics, particularly for mobile phones. Their patented technology tries to identify the image inside a picture file. For example, it could distinguish an elephant from a bird. It could be used to label the files on Google’s photo sharing site Picasa, to label the videos on Google's YouTube and to create search keywords for images. It can also recognize faces in video images and and in camera mobile phones. This technology can also create animated avatars. In addition, Neven Vision has an image-based search engine for camera cell phones. Consider the myriad of possibilities this brings to the Google phone.

Measure Map Has Your Number

February, 2006, Google bought Measure Map from Adaptive Path for an undisclosed price, while the application was still in beta. Measure Map provides statistics about blog traffic that can be useful to bloggers. The tool tracks visitors to a web site and their activities. Unlike most statistical programs, Measure Map adapts to the structure of blogs, measuring not only overall traffic, but traffic for individual posts and comments, and measures the number of backlinks coming in from other sites. It might be added to Google Analytics with Pay Per Action, PPA, to track advertising conversions.

With Measure Map, Google can study how much time users spend on a web page. This “attention information” could be used to support stronger prices for display advertising.

Android Has An Operating System for the Google Cell Phone

August, 2005, Google acquired a startup company, Android, Inc. The company, about 2 years old at the time, kept its products secret. All they said was that Android made software for mobile phones. It is speculated that Android was working on a software operating system for cell phones. The software may make the cell phone aware of its owner’s location and personal preferences, a step forward for smarter cell phones.

The Rest of the Google Cell Phone Package

In addition to an operating system and mobile applications, Google needs a handset and a wireless network for its G phone product. As for the wireless network, the FCC will be auctioning off the 700Mhz frequency band that could support a new wireless cellular network. The 700Mhz band will be available when TV broadcasters go digital and no longer use it for analog broadcasts. The terms of the bidding require that the winner allow open usage of the spectrum, open to any device, wireless service or third party reseller. Google is expected to bid at the auction.

As for the handset, Google is known to be in contact with several manufacturers of just such devices.

Google recognizes the tremendous potential in developing smarter mobile devices that are aware of its owner's location, preferences, and social community. A Google phone would be the happy culmination of years of work.

I hope life brings you much success. I wish you a very happy day.
-----     Surfer Sam  


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