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 How People Make Money Online
Advertising With Google AdWords
- What Is Google AdWords Advertising?
- How Does AdWords Advertising Make You Money?
- Where Does Google AdWords Show Your Ads?
- How Much Does AdWords Cost?
- How You Make Money with AdWords Online Advertising
- You Can Save Money with Do It Yourself Advertising
- How to Start Advertising With AdWords
- What You Learn From Your AdWords Report
- AdWords Helps You Save Money on Advertising
- Google AdWords Gives You Targeted Advertising
- Use Google AdWords to Test Your Ads
- Use AdWords to Test Your Sales Pages
- Google Analytics for Advertisers
What Is Google AdWords Advertising?
AdWords, owned by Google, is the largest online advertising network. AdWords places your business ads on the search report a user sees after a Google search. This is called Search Engine Marketing, and it is also called Paid Search. AdWords works well for advertisers because the popular Google search engine runs almost 70% of all Internet search queries. When you advertise through AdWords you are joining forces with the advertising giant of the Internet. In 2009 Google had revenue of $23 billion and earnings of $6.5 billion, earned mostly from advertising.
How Does AdWords Advertising Make You Money?
AdWords offers cost-effective, money-making Search Advertising. But you don't buy Search Advertising the way you buy advertising in newspapers, magazines, radio, television, and other conventional media. There is no fixed price to run an AdWords ad. Instead, you decide which keywords your customers are likely to use when they search, and you bid to show your ad on the search reports for those keywords. You are bidding on a keyword, and the popular keywords are the most expensive. The highest bidders get their ads run most often and run in the best positions.
Your ad links to a sales page on your web site. And you, the advertiser, pay only when someone clicks on your ad and visits your web site. You don't pay for ad impressions, only for ad clicks. In between the clicks, your business gets a lot of free advertising with every impression of your ad. This is called Cost Per Click advertising, CPC, or Pay Per Click advertising, PPC. That's why search ads can provide you a higher return on investment than other media. You make more money when your online advertising is more effective.
Where Does Google AdWords Show Your Ads?
AdWords shows your ads on the Google search reports, in the top line and right-hand column. Other search engines in partnership with Google, like America Online, may also show your ads. Your ads can also run on the web pages of other sites owned by Google partners, when the content of the web page matches your ad content. Naturally, you can choose where you want your ads to run. You can also choose to run your ad on specific web sites.
With Google AdWords, you enter your ads by computer in an automated, online marketplace. Ads can be text ads, image ads in standard sizes, and animated Flash ads, which are like short movies.
How Much Does AdWords Advertising Cost?
AdWords is inexpensive and effective online advertising. There are no contracts. The one-time activation fee is $5. You can set your own advertising budget as low as $50 a month, the maximum amount you want to spend. You can revise your ad budget up or down whenever you wish. Next you set the price you will pay for a click on your ad.
You are always in control of your advertising and your cost. You can cancel any ad, or all the ads, whenever you wish, and restart them when you choose to. Day by day, AdWords will show you the report of how much you have spent. Once or twice a month, AdWords will bill your credit card.
How You Make Money with AdWords Online Advertising
You make money with AdWords online advertising because you can reach more people at the time they want to buy your product. Perhaps you sell clown shoes, a niche market if there ever was one. You can't advertise clown shoes successfully in the newspaper. There is probably not a specialty magazine for the clown community. But a major search engine like Google draws enough clowns to make your niche ad successful. When clowns come to search Google for exactly the product you have to offer, at the time they need it most, they will see your ad.
You Can Save Money with Do It Yourself Advertising
When you advertise with AdWords, you save money because you don't necessarily need an ad agency, a television studio or a media buyer. AdWords is the ideal do-it-yourself tool for marketing novices, too. Start small, and progress step-by-step as you scale up your advertising program.
AdWords is an online Internet service. You will sign up online and create ads online. There is no advertising representative to talk to, and no phone number to call. It's all up to you. The secret sauce is the AdWords online software, which makes it really easy. Of course, if your ad budget is a gazilion dollars, Google will probably find someone to talk to you.
Even before you run your first AdWords ad, you can use the Google search engine reports to see what your competitors are doing. Just search for your products on Google the way a customer would. Identify the major competitiors in your niche, the keywords they bid on and the ads they use.
How to Start Advertising With AdWords
As soon as you sign up online at AdWords, the system asks you for your keywords. Have ready about twenty keywords related to one product for one set of ads. Then type in your ads and include the link to the landing page on your web site. Set your total spending limit and the price you'll pay for each click on these keywords.
What You Learn From Your AdWords Report
Keep track on your ad campaign by reading your AdWords report. It shows you how many times your ad ran, how many clicks you got for each keyword, and your cost to date. If you are not getting enough clicks, rewrite your ads to make them more effective. Writing ads that deliver customers is the magic of marketing. You can also choose new keywords to get more clicks, and adjust the price you want to pay for each click. For your keywords, try to anticipate the words a customer might search for. Study what your competitors are doing, and build on that.
With AdWords advertising, it's easy to measure how much money you make. An ad conversion is an order, sale, download, email sign up, inquiry, lead or other desired result. When you know the value of each conversion to your company and the cost of the ad you run, you can evaluate your marketing results.
AdWords Helps You Save Money on Advertising
AdWords helps you save money on advertising. If your ads are more effective, your Cost Per Click gets lower, automatically. You set the maximum you will pay for a click on the ad, but an ad that draws well will run more often and at a lower Cost Per Click. It's all part of the AdWords algorithm.
Google AdWords Gives You Targeted Advertising
With AdWords online advertising, you can make money by targeting your audience and targeting your sales page. You can have a unique landing page for each product you advertise. Your ads for fishing rods can link right to the fishing-rod web page. Ads for red running shoes link right to the red-running-shoe web page. Ads for investment services can link right to the new account web page. What other advertising media gives you targeting like this?
With AdWords advertising you also make money with Geotargeting. You can target your AdWords ads to an audience based on their location. This is called geotargeting. Choose the country or the city where people will see your ad. This is ideal way to advertise if you are the local plumber, the downtown restaurant, or the politician running for office. Your ad will reach only the people who could use your service.
Use Google AdWords to Test Your Ads
You can use AdWords to test your creatives. Write 5 or 6 different ads, and schedule them to run equally often. The best creative is the one that gives you the most conversions per advertising dollar. Marketers call this the return on investment, the ROI. You make more money when you can test your advertising campaign exhaustively. When was the last time you tested 5 ads in the newspaper at the same position on the same day?
Use AdWords to Test Your Sales Pages
You can use AdWords to test the effectiveness of the sales page on your website. The sales page is called the landing page, the page you show to the person who clicks on your ad. With AdWords, you can use copies of the same ad, and make a landing page for each of the copies. The best landing page is the one that gives you the most sales or other conversions for each advertising dollar you spend.
Google Analytics for Advertisers
Google also provides analytic tools for marketing called Google Analytics. When you are ready to track responses and conversions for your ads, Google Analytics is free software that reports extensive results about your traffic and sales. All you have to do is to copy and paste a few lines of text into the HTML of your web page. Google Analytics is like having x-ray vision into your web site.
I hope life brings you much success.
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